marketer

EXPERT

strategist

COACH

Mikhaila

  • Identify and repair the profit leaks that were silently draining their business
  • Raise margins without raising their hours
  • Build recurring revenue that covers monthly expenses
  • Rebrand and reposition with strategic clarity
  • Finally pay themselves a consistent, predictable CEO salary
  • Become the most in-demand wellness or aesthetic clinic in their area

MEET Mikhaila

Wellness Business Strategist, Originator of Profit>Revenue

I've been able to help my clients

Mikhaila McNamara is a profit strategist who helps wellness and aesthetic CEOs restructure their business models so they can finally pay themselves, stop the cash leaks, and run financially stable, wildly profitable clinics.

She’s known for her ability to diagnose hidden profit drains in minutes, rebuild pricing and payroll structures on the spot, and transform unprofitable businesses into predictable, margin-strong operations.

Through her signature VIP Days and ongoing consulting, Mikhaila has helped her clients generate millions in retained profit, avoid near-bankruptcy, and build businesses that actually support their lives—not consume them.

Turn unpredictability into profit.
Turn burnout into stability.
Turn a business into a real CEO salary.

Her spa offered hyperbaric oxygen therapy and integrative treatments — and it booked out within 3 months.
Why? Because she already understood how to turn healthcare businesses into profitable, scalable machines.

Words spread quickly, and soon Mikhaila was helping other clinics hit their first meaningful profit goals, restructure their pricing, and build recurring revenue. What she discovered was simple:

Most wellness businesses aren’t unskilled.
They’re just unstructured.
And unstructured businesses bleed money.

That realization became the foundation of her profit methodology:
Fix the model, fix the margins, fix the money.

Mikhaila left a $200,000+ salaried medical marketing career behind after repeatedly turning struggling clinics into thriving, 7-figure operations — and realizing she could do more good helping CEOs rebuild their foundations than working inside a single organization.

She has since coached and consulted for wellness centers, medspas, functional medicine clinics, massage studios, aesthetic injectors, and multi-location franchises — all with one signature outcome:

Turn unpredictability into profit.
Turn burnout into stability.
Turn a business into a real CEO salary.

Mikhaila started her journey 15 years ago as a medical marketer before opening her own holistic healing spa.

Making money and making a profit are two different things.

Most wellness CEOs don’t have a marketing problem — they have a structural problem.
Once we repair your pricing, margins, and payroll inside your VIP Day, your business is finally capable of profit.

Coaching is where we turn that capability into consistency.

When you are ready to run your business like a business, then you need a profit coach

Profit Coaching is implementation, refinement, and CEO development.
It’s where we take the plan we created in your VIP Day and turn it into:

  • predictable revenue
  • disciplined operations
  • empowered leadership

ultimately, a business that no longer requires you to “figure it out as you go” This is what sets my clients apart.
While most owners are guessing their way through the numbers, systems, and decisions that make or break a business—
you’ll be building a company that runs on strategy, and my 15+ years of experience in this industry.

Profit Coaching is not where we fix the foundation.
That happens in the VIP Day.
Profit Coaching is where we scale it.

profit coaching

What makes

Different?