RAISE YOUR MARGINS.
RAISE YOUR SALARY.
REDUCE YOUR HOURS.

A one-day strategic intervention to restructure your pricing, margins, and payroll so you can finally earn a consistent, predictable CEO salary with a 20%+ profit margin.

Your wellness practice needs a clean, profitable structure that supports and prioratizes your income.

Inside the Wellness CEO Profit VIP Day, we rebuild your business model from the ground up using a simple, proven framework:

This is the blueprint that allows wellness CEOs to finally pay themselves, reduce overwhelm, and grow sustainably — without working more hours.

Profit Diagnostics

Pricing & Packaging Reconstruction

Payroll Optimization

Your 90-Day Profit Plan

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Most wellness and medical practices aren’t struggling because of poor service or lack of effort.
They’re struggling because the business math doesn’t work.

  • Pricing was set emotionally, not strategically

  • Payroll grew without a clear profitability structure

  • Margins were never calculated — they were assumed

  • “Booked out” became the goal instead of “take-home salary”

  • Growth meant more work, not more money

You’ve been trying to fix a structural problem with hustle, marketing, and sheer force of will.

It’s not you.
It’s the model.

When your pricing, margins, and payroll are misaligned, your income will always feel unstable — no matter how hard you work.

You’re not underperforming.
Your business model is.

This isn’t a marketing issue.
It’s not simply “needing more clients.”

It’s your pricing, margins, payroll, and operational math.

That’s what we fix inside the Wellness CEO Profit VIP Day.

✔️ Identify exactly where your cash is leaking (and how to stop it fast)
✔️ Rebuild your service menu so every service is profitable — not just popular
✔️ Redesign your pricing so your margins hit 20%+ without adding more hours
✔️ Optimize payroll so your team becomes an asset instead of an expense
✔️ Walk away with a full 90-day Profit Plan that stabilizes your income immediately

Most wellness businesses don’t have a revenue problem.
They have a profit structure problem.

I’ll train you to attract new clients on repeat and to monetize your current clients to double your profit

You can be fully booked and still barely pay yourself. You can raise your prices and still have razor-thin margins.
You can hire help and still feel like you’re carrying the whole business on your back.

When your structure is profitable, your business finally becomes sustainable.

You’re great at what you do. You care about your clients. You deliver real results.
And yet your bank account doesn’t reflect the amount of work you're putting in.

Sound familiar?

• Some months you’re booked solid… but your take-home pay hasn’t changed.
• Every month feels different — some great, some terrifying.
• Raising your prices didn’t help the way you hoped and you lost clients
• Your team is talented, but payroll wipes out your margin.
• You’ve tried memberships, packages, promos — and still feel stuck.
• You’re working harder than ever, but never feeling ahead.


You’ve done everything right — so why aren’t you profiting?

This is a profit structure issue.
Which means it can be fixed — quickly — once you know what to adjust.

THE KEY TO CONSISTENT INCOME IS A PROFITABLE MODEL 

BUILT ON REAL BUSINESS MATH.

You leave with a step-by-step plan showing what to raise, what to cut, what to restructure, and how to stabilize your income immediately.

We assess your team structure, roles, and compensation to ensure your payroll stops draining your profits and starts supporting your growth.

Your service menu, pricing, and cost-per-service model are rebuilt. You walk away with a menu designed to hit 20%+ profit margins.

We run a full audit of your pricing, margins, expenses, and payroll to identify exactly where your profit is leaking — and why.

This is not coaching.This is a one-day, surgical financial and operational rebuild of your business model.
We go deep, fast — and we fix the parts of your practice that create financial instability, overwhelm, and underpayment.

By the end of the day, your business finally makes sense on paper and in real life.

What happens inside your Profit VIP Day?

Here’s what the experience looks like:

That has made my clients millions in profit

You walk away with a service menu and pricing structure designed using real business math, based on industry standards.
No more wondering why your revenue rises while your paycheck doesn’t.

Your day ends with a simple, ready to implement action plan that tells you exactly what to adjust, what to raise, what to restructure, and how to stabilize your income over the next 90 days.

[03] A Complete 20%+ Margin Model

[04] A 90-Day Profit Plan

In one day, we diagnose every leak, rebuild your pricing model, correct your margins, and restructure your payroll for sustainability.
It’s fast. It’s clear. It’s the level of precision most wellness CEOs have never had access to.

[02] A 3–4 Hour Deep-Dive Session

Before we meet, you’ll complete a simple intake so I can run the numbers behind your current pricing, margins, expenses, and payroll. You’ll see — maybe for the first time — exactly why your income feels unpredictable.

[01] A Full Profit + Pricing Audit

client testimonial

Azzie came to me fully booked, overwhelmed, and unsure why her income didn’t reflect the amount of work she was doing. Within our work together, we identified the exact places her profit was leaking, rebuilt her pricing model, and created predictable recurring revenue that now covers her monthly expenses before the month even starts.

With a clear financial structure and stronger margins, Azzie was able to expand into a larger space, increase her take-home pay, and build a business that finally feels stable — not chaotic.

Azzie Cervantez, Studio 1503

"For the first time, our numbers finally make sense, and we’re truly profiting."

Jordan is a famous aesthetic injector, and world wide trainer who has practiced with some of the most renowned surgeons and Medical Aesthetic clinics in the world. 

She came to me struggling to harness her huge following and turn it into consistent recurring revenue. She often found herself in a state of feast or famine with huge cash months and then struggling with slow months that barely covered her costs. 

Inside our work together, we rebuilt her pricing and profit model, designed a recurring-revenue structure tailored to her services, and created the operational clarity her business had been missing.
The result?
A profitable, sustainable business with predictable income — and the confidence of finally understanding her numbers.


Jordan Jacobs, Medical Artistry

"You are my third Biz Consultant and no one has helped me to a fraction of this capacity yet. Thank you!"

With more than 20 years of experience and thousands of procedures performed, Dr. Gibson wasn’t struggling with skill — she was struggling with profit structure.
Her membership program wasn’t producing predictable revenue, and despite constant demand, her take-home pay didn’t reflect the amount of work she was doing.

Together, we restructured her pricing, rebuilt her membership model for stronger margins, and designed a revenue plan that allowed her to pay herself confidently each month.
With a clearer operational and financial framework, she was also able to onboard new team members without risking the stability of her business.

Dr. Gibson, Chi Aesthetics

"I feel clear"

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THE INVESTMENT

This is a multiple 4-figure investment designed to deliver multiple 5- and 6-figure returns.


Most CEOs recoup their investment within 30–90 days because the changes we make inside your VIP Day immediately increase margins, eliminate cash leaks, and restructure pricing for predictable profit.

WORK WITH ME

If you don’t have time, that’s exactly why the Wellness CEO Profit VIP Day exists.
Because running a wellness practice without structure bleeds you dry — time, money, and energy.

I’ve worked with:

  •  Single moms juggling school pickups and a full client load
  •  Multi-location owners drowning in decisions
  •  Providers running five different roles in one day
  •  Clinicians building their business between shifts

None of them “had time.”
They created time by fixing the structure that was stealing it.

A one-day intervention that removes the chaos, tightens your margins, and gives you a predictable CEO plan is the fastest shortcut you’ll ever take.

If that’s what your brain keeps saying—
Book the call. We’ll make it fit your life.

“I DON’T HAVE THE TIME RIGHT NOW...”

Over a decade ago, I opened a Hyperbaric Oxygen Therapy spa that also offered holistic healing services—long before wellness was trending on Instagram. I didn’t have investors, a team, or a blueprint. What I did have was a corporate background in medical marketing and an obsession with building businesses that actually make money.

It booked out in 3 months.
And it stayed booked—because I already knew how to engineer profitable, predictable healthcare operations from the inside out.

Since then, I’ve helped:

  • Solo estheticians step confidently into six-figure CEO roles
  • Functional medicine clinics create recurring revenue that covers their entire overhead
  • Medspa owners move out of burnout and into leadership with airtight structure
  • Multi-million-dollar franchises fix their operations and scale sustainably

This isn’t beginner-level business advice.
I’ve spent years rebuilding businesses from the foundation up—pricing, margins, payroll, client flow, positioning, and profit engineering. I’ve invested tens of thousands into my expertise and collaborated alongside some of the most respected leaders in aesthetics and wellness.

But here’s the part that matters for your VIP Day:

I know how to diagnose a business fast.
I know where profit is leaking.
And I know exactly how to restructure a practice so the CEO finally gets paid what they’re worth.

My clients get results.
And the results stick—because the strategy is built for real businesses.

If you're ready to stop guessing, stop grinding, and finally run a business that pays you like a CEO—
You’re in the right place.

Meet Your New Coach, Mikhaila

WelLness Pro

Yaa was already highly skilled in medical marketing when she came to me — but even with her expertise, her business model wasn’t built to support the income or freedom she wanted.
Her pricing wasn’t aligned with her workload, her margins were unclear, and her revenue felt unpredictable month to month.

Through restructuring her offer suite, recalculating her profit margins, and building a cleaner financial plan, she was able to dramatically increase her take-home pay, reduce overwhelm, and transition out of her 9–5 while completing her MBA.

Yaa Boakya. Better Wellness

"This is an amazing offer! I can attest that coaching with Mikhaila is 1,000,000% worth it!
#stampofapproval"

Massage Spa

When I began working with Shirley, her business looked stable on the surface — but the numbers told a different story. Incorrect accounting and miscategorized expenses gave the illusion of profit, while side sales and last-minute hustles were actually keeping the business afloat.

For her VIP Day, I flew to Salt Lake City and spent eight hours going line by line through her books, identifying where the money was leaking and rebuilding her financial structure from the ground up.
By the end of the day, she had a complete profit audit, corrected pricing, and a 90-day plan to stabilize her cash flow.

With those changes implemented, Shirley went from a monthly deficit to consistently hitting 20% profit.

Shirley grover, soleil spa

"I’m preparing like a whole essay for you… just for how grateful I am, and everything this week has meant to me.

Medspa Owner

When Megan moved from a solo injector suite into owning a full medspa, she quickly realized that being busy wasn’t the same as being profitable. Her pricing, margins, and team structure weren’t aligned with the level of growth she was stepping into — and it showed in her take-home pay and cash flow. Together, we rebuilt the financial backbone of her business:
stronger pricing, a profitable service mix, and a recurring-revenue model that now covers her monthly expenses before the month even starts.
With her profit structure corrected, Megan was able to:

  • increase her take-home pay
  • expand her team sustainably
  • open a second location
  • and save over $100,000 for the first time in her career

Megan Savatgy. The Haute beauty Clinic

Paradmedical

Together, we restructured her offers for stronger margins, clarified her pricing, and expanded her menu to include services that support both her brand and her bottom line.
Her updated service mix — including her new massage offerings — has already begun doubling her revenue and increasing her take-home pay.

With a clearer profit strategy and a business model built to support growth, Ilana now operates with confidence, direction, and a structure that actually pays her.

Ilana. Luna Skin

“I really care about the energy I get from a person and I really love your vibe, I feel like we were meant to work together"

“I don’t have the money to invest”

WORK WITH ME

I hear you. That’s exactly why this VIP Day exists.
If cash feels tight, it’s not a sign to back away — it’s a sign that something inside your business structure is draining your profitability. And that’s what we fix inside the Wellness CEO Profit VIP Day.

I’ve worked with wellness CEOs who were:
  • Bringing in great revenue but taking home almost nothing
  • Paying their team more than they paid themselves
  • Covering expenses with side hustles, short-term promos, or credit
  • Guessing month after month why the money wasn’t lining up

Once we rebuilt their pricing, margins, and payroll—they didn’t just “make more money.”
They became profitable. 
This isn’t about adding pressure.
It’s about giving you a plan that frees you.

If you’re thinking, “How do I invest when I can barely pay myself?”
That’s exactly the problem the VIP Day is designed to solve.

DM me and we’ll talk through your options.
There is always a way to make this happen in a way that works for your life and your business.


Mikhaila McNamara

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