If you’re like a lot of medspa owners, you’ve probably hit this frustrating moment:

• Your books are pretty full.
• Your monthly revenue looks impressive.
• You’re working nonstop.

But your personal paycheck?
Still not where it should be.

If that sounds familiar, you’re not alone—and you’re definitely not broken.
I recently broke this down with Dr. Chris Loo on the Financial Freedom Podcast, and the truth is simple but powerful:

👉 The industry keeps teaching medspa owners to chase revenue.
👉 But chasing revenue isn’t the same as building profit.

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The Real Problem: Revenue ≠ Profit

Many medspa owners are caught in a cycle where they’re constantly busy, but not truly profitable.
Here’s where most practices go wrong:

🚫 Pricing based on competitors, instead of calculating true profit margins.
🚫 Overpaying staff who aren’t trained to sell, upsell, or retain clients.
🚫 Running endless promotions and discounts to “stay competitive,” sacrificing margin every step of the way.

The result?
You feel like you’re working harder than ever—yet you’re personally taking home less than you deserve.

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How I Fixed This in My Own Medspa (And How I Help Clients Fix It Now)

After running my own medspa, The Inner Spa, and spending over a decade in medical marketing, I figured out the missing link:

It’s not about working more. It’s about working smarter.

Here’s the strategy I used to build real profitability:

✔ Retention-first revenue: I created systems so each month started with recurring revenue, not ground zero.
✔ Profit-driven pricing: I priced services based on healthy margins—not based on what the spa down the street was charging.
✔ Sales-driven team culture: I trained my team to actively drive revenue, not just passively deliver services.

None of this meant longer hours.
It simply meant a smarter structure—and a business that finally supported me.

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Why It Matters for Your Medspa Right Now

If your revenue is climbing but your personal income is flat, it’s time to stop focusing on vanity metrics and start focusing on profit>revenue systems.

• You deserve to take home a real paycheck.
• You deserve to have a medspa that works for you—not one that drains you.

When you stop chasing “more clients” and start optimizing what you already have, your entire business transforms.

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Ready to Learn More?

Reply in the comments or send me a message with “Profit Over Revenue” and we can chat.

Let’s make your medspa profitable, predictable, and powerful.

To your profit,
Mikhaila McNamara
Medspa Profit Strategist | Founder of the Profit > Revenue Method™