The Truth About Medspa Growth No One Talks About

If you’ve ever thought, “Marketing just doesn’t work for me,” you’re not alone and you’re not crazy.

I’ve heard this exact sentence hundreds of times from spa and medspa owners who are overwhelmed, frustrated, and frankly burned out. One client named Sev who owned a Medspa in the USA summed it up perfectly:

“I burned over 30k on marketing and never saw a return”

She wasn’t wrong for feeling that way.

She had spent thousands on an agency that promised growth and delivered… silence.

No new bookings. No strategy. No clarity on what to do next. Just another marketing “expert” who didn’t understand her business.

So if you’ve been trying to grow your medspa with copy-paste strategies or scraps of advice from friends here’s what’s really happening.

The Real Problem Isn’t You. It’s the Advice You’ve Been Given.

Most spa marketing advice isn’t built for the kind of business you’re running. It’s generic. Surface-level. And it doesn’t account for the complexity of managing a team, a booked calendar, and a high-overhead operation.

You’ve likely been sold:

• Fluffy content strategies with no conversion plan
• “Post more on Instagram” advice that leads to burnout
• Expensive agency retainers with zero ROI

Medspa marketing is different.

You’re not just selling beauty or wellness you’re selling trust, transformation, and high-ticket services. That takes a strategy built for real buying behavior, not vibes.

Coaching Doesn’t Waste Time, It Saves It

Another common reason spa CEOs avoid strategic support?

“I don’t have time for coaching.”

Totally fair. You’re doing everything — managing clients, putting out team fires, making payroll, and trying to remember to post a Reel or two.

But here’s the deeper question:

Can you afford to keep doing it this way 6 months from now?

Because coaching — the right kind of coaching — doesn’t add to your plate. It gives you a model to stop guessing and start growing:

• Profitable team systems
• A marketing strategy tailored to how clients actually book
• Messaging that converts even in saturated markets
• Clear financial structures so you know you’re scaling, not just staying busy

Instead of trial and error, you get a tested blueprint.

Instead of Googling your way through growth, you build with intention.

Your Mentor Might Care — But Are They Qualified?

The last thing I often hear from spa owners:

“I already have a mentor.”

And listen — I love that. But I want to be honest:

There’s a difference between advice from someone who owns a spa… and coaching from someone who’s helped scale 8-figure businesses, led corporate strategy campaigns, and coached dozens of medspa CEOs into real wealth.

Your friend may care deeply. But unless they can break down your break-even point, fix your gross margin, or explain your funnel gaps …. they’re guessing.

And if your mentor is guessing, your business is gambling.

Inside my Profit Over Revenue™ Mastermind, we don’t guess. We build.

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What You Actually Need to Grow Your Medspa

When you join the Mastermind, you get:

• ✔ A proven medspa marketing strategy designed to drive profit (not just likes)
• ✔ Leadership coaching that respects your time — and your full plate
• ✔ Training for your team so the implementation doesn’t fall only on you
• ✔ Financial clarity to finally feel in control of your business

If you’re done patchworking your growth together with Google searches and well-meaning advice, this is your next step.

Because million-dollar medspas aren’t built on hope.

They’re built on strategy. Systems. And support that actually understands your industry.

Join the Profit Over Revenue™ Mastermind — where we turn burnout into bottom-line results.