I just wrapped an episode of the Financial Freedom Podcast with Dr. Chris Loo, and we got real about what actually makes a medspa profitable (hint: it’s not “more clients” or “more promos”).
After a decade in medical marketing and building my own medspa, The Inner Spa, I’ve seen this story play out again and again:
- The books are full.
- Revenue looks good.
- You’re working nonstop.
- But your bank account? Still not where it should be.
So what gives?
Right now
The industry keeps teaching medspa owners to chase revenue.
But profit, not revenue, is what makes your business sustainable.
Where Most Medspas Go Wrong
Pricing based on competitors instead of actual profit margins
Paying staff who aren’t actively selling or retaining clients
Constantly running discounts to stay “competitive”
It’s a cycle that leads to burnout, not financial freedom.
So What’s the Fix?
Here’s what I did differently in my own medspa (and what I now coach others to do):
Focused on retention-first revenue so every month didn’t start at zero
Priced for profit, not to match the spa down the street
Built a sales-driven team culture where every staff member drives revenue
Best part? None of it meant longer hours. Just smarter strategy and better systems.
The Bottom Line
If your revenue is climbing but your personal income isn’t moving, it’s time to shift the focus from vanity metrics to real growth.
Book a Call With Me Today and let’s create a profit strategy that actually pays you.
Let’s make your medspa work for you, not the other way around.
