Here’s why chasing revenue could be costing your medspa more than you think.

We’ve all seen those eye-catching promises from ad companies:

“40 Botox clients or your money back!”
“$80k in two months, guaranteed!”

At first glance, it seems like a no-brainer, right? But let’s pull back the curtain for a moment.

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Chasing Revenue, Losing Profit

Sure, I could take $80k of your money, spend it on ads, and bring in $80k in revenue. That’s not profit, that’s just breaking even. And if you’re not attracting clients who stick around, you’ll end up with a lot of empty bookings and no real gain.

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Vanity Metrics in Disguise

It’s all too easy to get hooked on revenue. Yet, most medspas chasing big revenue without a profit strategy are spending as much as they’re making.

By the time you factor in ad spend, management fees, salaries, and consumables, those big numbers quickly deflate. That’s why I call revenue a vanity metric, flashy but ultimately hollow.

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Profit > Revenue Strategy

In my mastermind, we don’t just chase numbers. Instead, we build a Profit > Revenue foundation that’s real and sustainable.

I teach my clients to:

• Analyze costs
• Understand true profit per service
• Assess the actual value of each team member

It’s about building profit, not just adding revenue for show.

For example, one of my clients thought her top team member was “irreplaceable” due to the revenue they brought in. But after our profit assessment, she realized that this person was actually costing more than they were making.

My Profit > Revenue approach gave her clarity, and that clarity drove her profitability.

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Stop Chasing Revenue, Start Building Profit

If you’re working tirelessly, bringing in revenue, but still struggling to pay yourself, it’s time to face the real issue: you’ve got a profit problem.

In my mastermind, we make sure every dollar invested brings real returns, profit that makes a difference, not just inflated revenue.

If you’re ready to stop the revenue hustle and start building profit that lasts, let’s talk.
👉 Book a call here and let’s turn those big numbers into real, reliable income.