I gave Megan an iconic rebrand—and it almost went to waste. When Megan came to me, she was juggling motherhood, business, and barely posting on social media. She felt overwhelmed and was convinced her struggle was just a time-management issue. But in reality? Her real challenge was a profit problem hiding in plain sight. Megan’s social media presence, or lack thereof, was costing her far more than she realized. Clients couldn’t find her, bookings were inconsistent, and her rebrand was unused, collecting digital dust. A graphic designer or an online course would have left her there, but I knew that fixing this visibility gap would unlock major profits for her business. So, I took a unique approach. Instead of adding more to Megan’s plate, I evaluated her existing team. I found a team member who was underutilized, trained them to manage her social media, and coached Megan on how to activate her brand for profit. Now, that rebrand isn’t just sitting idle—it’s actively pulling in high-paying clients. This is what working with me in my Mastermind looks like: we’re not just “branding” for appearance—we’re activating every piece of your strategy to create real, measurable profit.